Face masks became a necessity during the coronavirus epidemic and now the fashion world is making sure they become fashionable.
And with masks advised for the foreseeable future, people are finding ways to incorporate them into their outfits.
“Everyone is involved, including the creators. It’s a fashion statement necessary right now, “said Angel Obasi, who manages the Instagram Styleconnaisseur account.
Ms. Obasi posted images of a matching mask and jumpsuit she wore at a Zoom wedding when the pandemic started. Over 100,000 people liked the images of her outfit on Twitter.
She told the BBC that she had worn the mask several times because it was “the best for my style and obviously for protection.”
- Face masks at Fashion Week for the sake of coronavirus
- Designer brand Ralph Lauren to make masks and dresses
Ms. Obasi is not the only person to make sure she stays safe and fashionable. Leading figures have also started to match their masks with their outfits.
Speaker of the House of Representatives Nancy Pelosi was dubbed “Leader of the House Majority and Color Coordination from Mask to Pants” by Hillary Clinton on Thursday.
Ms. Pelosi has sported a number of assorted sets in the past month.
The President of Slovakia, Zuzana Caputova, was congratulated online for her set of matching masks which was nicknamed by a social media user “modern corona”.
With the upward trend, many fashion designers are taking note and are now creating their own matching outfits. Givenchy even released their own mask and cap combo. However, it will cost you £ 425 (£ 514).
A designer in Italy made headlines this month when she created the trikini – a matching bikini and mask set.
Tiziana Scaramuzzo, owner of Alexa Beachwear, said she created the trikini as a joke, but after posting images of the ensemble on social media, she was inundated with orders.
In the United States, Room Shop Vintage started selling masks and matching sets when their dressmaker sent images of a sample.
“Seeing the samples really triggered something in me and that’s when we came up with the idea,” Room Shop Vintage co-founder Shelly Horst told the BBC.
“The reception of our matching top / mask set was really great. Our customers love a matching look. Having a mask to match their top makes the mask more fun and whimsical to wear, which is important in serious and scary times. “
She said she expected the trend to continue.
“To move forward, people will need several rotating masks, especially as things start to open. Having a mask that exactly matches is a fun fashion move, but the correspondence between color stories will also start happening. Consider which mask to wear will become part of planning an outfit. “
It’s not just the matching sets that are becoming popular. Other designers make masks as glamorous as possible, rhinestones and everything.
Sefiya Sjejomaoh told the Reuters news agency that the pandemic should not hinder his sense of style.
“When you go out with an elegant mask or with an accessory like this, it does not seem that we are waging a war.
“It sounds more fun,” she said.