CBS All Access is good now

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Illustration of the article entitled CBS All Access Is Good Now
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Until recently, I was not the biggest fan of CBS All Access. As a smaller service with pretty niche offerings, I haven’t seen a ton of appeal when compared to the many other options available. But I have a confession: this is a streaming service that you should definitely consider subscribing to as a must-have entertainment center, and yes, maybe even to replace your Netflix subscription. Listen to me.

When CBS All Access was launched about 500 years ago, in 2014, its programming was, uh, not particularly interesting. Of course, that was fine for an unconditional CBS or someone hoping to get on demand or access the next day to newly aired episodes of his shows. But that was about it.

This is no longer the case.

CBS ‘scrappy streaming service has steadily strengthened its content offerings, bringing together the best parts of some competing services, including live TV coverage, quality original content, and a catalog of movies and franchise series like Star trek, blurred area, and The Good Wife / Fight. He has even sports cover! And most recently, the streaming service has filled its library with over 100 Paramount movies, including titles like The Godfather, Star Trek: first contact, and What does Gilbert Grape eat. And according to the company, the service is getting even more premium titles in the coming months.

“Expanding the CBS All Access Movie Library with These Iconic Paramount Pictures Titles is just one of the many ways we are integrating the phenomenal catalog of intellectual property available to us within the ViacomCBS family,” Julie McNamara, Executive Vice President and Head of Programming, CBS All Access, said in a declaration. “The service is on a growth trajectory with two record months in March and April, and we look forward to bringing even more premium content and value to our subscribers in the coming months. “

During a status of the results ViacomCBS CEO Bob Bakish said this week that the company “is speeding up our plans for an extended subscription service”, with “major changes” building on CBS All Access arriving over the summer . Bakish added that the company will expand not only its on-demand content, but also its originals, which is promising given its current list of stellar original content, including Star Trek: Picard and Jordan Peele The twilight area (which will see its first season 2 during the summer).

In terms of on-demand, however, CBS has a lot to learn from following the Viacom and CBS super fusion last year, which brought CBS, Showtime, Nickelodeon, MTV, BET, Comedy Central and Paramount together under one roof. And ViacomCBS executives are obviously not planning to waste the assets of these brands either. Citing sources close to the file, CNBC reported in February, they weighed a service that combined CBS All Access with all of these aforementioned brands, including a possible premium version of the service that included Showtime, and potentially for less than $ 10 a month.

This means, given its cornucopia of content assets, that CBS All Access could prepare to better compete with a service like Hulu, which also offers a good mix of live TV, originals and content. on demand. The difference is that the Hulu has become pretty expensive lately, and Bakish pointed out this week that CBS All Access wanted to “be the service that gives [viewers] what they want, how they want it, all in one place and at a great price. “

“It will be a compelling fundamental service for some and a differentiated complement for others,” he said. He is right! Right now, Netflix is ​​in a strange place with its originals where they oscillate between very good and hot garbage. The Apple TV + slate is not only incredibly thin but also pretty disappointing. Quibi is a service that nobody seems to want right now while many of us are stuck at home with access to larger screens. Disney + is for families. Hulu is pretty good– Particularly for its à la carte and grouping options – but again, quite expensive. And other services tend to focus on a well, whether it’s live or on-demand TV or sports.

CBS All Access, however, is a great adult service that does a lot of good. This is a service for someone who wants to watch good on-demand shows and movies, get a pinch of live TV coverage, and maybe watch an occasional soccer game (when these come back, well sure). And even if it’s not the only service you’re subscribed to, it’s pretty inexpensive – $ 6 a month with ads and $ 10 a month without – that you can afford to combine with, say, a subscription HBO Max or Disney +. For now, at least, CBS All Access is the service that others should emulate, and the one you should consider subscribing to.



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