Members will be able to select a scooter to use for their trip, as well as for the final kilometer of a longer BlaBla carpool or bus ride, designed to power a convenient and eco-efficient door-to-door journey.
For the first time, the mobility company BlaBlaCar has extended its multimodal offer to micromobility by partnering with the Swedish electric scooter company Voi Technology. As part of this partnership, the BlaBla Ride scooters aim to help French cities and their citizens to access safe and sustainable mobility, in particular in the light of the current COVID-19 crisis. The two companies remain separate legal entities.
The 18 million BlaBlaCar members in France will be able to connect via their BlaBlaCar account on the BlaBla Ride app to access scooter services.
The first step in the partnership will be to co-brand the Voi app and scooters as the BlaBla Ride, starting June 5. Current Voi users in France are not expected to face significant changes other than the Voi app and scooters, including gradually the new BlaBla Ride brand identity.
“I am very satisfied with this partnership. We are both leaders in our field and share the passion for reducing car emissions and promoting shared mobility. By working together, we will create the best of both worlds and at the same time, both companies can focus on their respective strengths – so it’s a win-win all around, “said Fredrik Hjelm, co-founder and CEO of Voi Technology.
“Voi and BlaBlaCar have a common enemy: inefficient car use and CO2 emissions. By joining forces, we can go even further to make mobility smarter and more efficient in cities. This cooperation took a long time to be done, but now it seems more relevant than ever to our members in the wake of COVID-19, and as the regulations create a clearer playing field for micro-mobility, “added Nicolas Brusson , Co-Founder and CEO, BlaBlaCar. “Scooters and micromobility can transform the way people live, work and travel around cities, just as carpooling has transformed long distance travel.”