Alamo Drafthouse brings a list of great movies to your desktop, and soon to your phone, with its new Alamo on Demand streaming service.
Alamo on Demand – available now for broadcast in browser with iOS and Android apps on the go – offers a very careful selection of movies to rent or buy, many of which range from $ 3 to $ 15, depending on how you choose to watch. At the moment, the selection is a good mix of new independent favorites and notable classics, as well as the entire catalog of sister company Drafthouse Films. But Alamo says it also plans to introduce more selections through partnerships with studios like Lionsgate, Neon and Magnolia.
What Alamo hopes to be different from its service compared to other streaming services is the level of retention. “Each title on the platform has a champion on the Alamo programming team,” said Sarah Pitre, senior director of programming and promotions at Alamo Drafthouse, in a statement. “Alamo On Demand is an organized library, each film being nominated and personally recommended by a programmer.”
Current and upcoming titles on the platform include Knives out, Parasite, Portrait of a lady on fire, as well as an exclusive first of the documentary Kate Nash: underestimating the girl, which will include a live question and answer session and a performance by Kate Nash.
The announcement comes amid the current global health crisis keep climbing the theater business. Right now, that makes a lot of sense for a theater chain that also owns a film distribution company like Drafthouse. Larger competitors like AMC and Regal cannot be so easily pivoted in the streaming space.
But the big question is why search for movies on the Alamo platform when many are available on demand and through other services like Hulu and Netflix. Alamo said the streaming service could offer moviegoers benefits if and when its cinemas started to open again, including points in its loyalty program. As another example, the company said viewers could benefit from a reduction on the purchase of a film they had just seen in cinemas via Alamo on Demand.
While it is not a perfect recreation of the Alamo experience that many of us have come to love and probably miss a lot right now, Alamo seems to be doing everything it can to get as close as possible.