In a letter to investors released today for the Reed Hastings-run streamer’s earnings report amid the coronavirus pandemic and generalized stay-at-home orders, the sordid saga of the now-imprisoned Joe Exotic fat cats, betrayal and more was watched by 64 million households around the world in its first month of publication.
To give another global context, this blockbuster number for Tiger king is slightly overwhelmed by the launch of season 4 of suspense La Casa de Papel A.K.A Money Heist, which fell on April 3. The last eight episodes of Álex Pina’s world hit Spanish language hit 65 million households, according to the letter from investor Netflix released today after the closing bell.
Netflix adds 16 million new net subscribers – more than double expectations – in first quarter marked by pandemic burst
Keep in mind that households are defined by the streamer in cases like these like a series, a movie or a special show watched for at least two minutes – which is very different from the more traditional measures of broadcast television, For better and for worse. Also, for all the hype around Tiger king and the well-deserved success of Money Heist, the two were far behind the results of Henry Cavill starrer The witcher the last quarter. On December 20, the launch of the first season of the fantasy drama had 76 million homes, and people were only stuck in their homes at Christmas.
Yet, detailing a further significant increase in subscriber numbers from nearly 16 million to a global total of 183 million, Netflix is certainly in great shape in an economic environment that has seen giants like Disney bleed money and cut workers. After several weeks of record jumps, Netflix’s title was instead $ 433.83 when the market turned off the lights on Tuesday.
Today’s news from the big numbers for Tiger king follows an April 8 report from Nielsen that March 20 launched a seven-part series of tantalizing episodes directed by Rebecca Chaikin and Eric Goode initially had 34.3 million unique viewers in its first 10 days of release – Unique viewers in this case, those who plugged in about four minutes from the docuseries. Additional data released on April 17 by Nielsen added that the seven episodes Tiger king had accumulated over 5.3 billion minutes of streaming, according to metrology company’s SVOD content ratings. Netflix could keep audience results locked up and reveal them at will, but Nielsen also estimated that the first episode on April 12 Tiger king and me, which Joel McHale hosted, attracted an average of 4.6 million viewers on the first day.
With all this calculation and regardless of your point of view on the merits of Tiger king, the story of the plot of a private zoo also coincided with the COVID-19 crisis, a large part of the world being blocked and viewing on a small screen hovering on a global scale, as Netflix admitted Tuesday.
“We are fully aware that we are fortunate to have an even more meaningful service for housebound people, and that we can operate remotely with minimal disruption in the short and medium term,” Netflix admitted in correspondence. with investors. this afternoon. “As with other home entertainment services, we are seeing temporarily higher viewing and more members,” added the company. “We expect the number of spectators to decrease and the growth in the number of members to slow down at the end of the home birth, which we hope will happen soon.”