St. James ice cream store reopens for an unconventional season when COVID-19 closes


A popular ice cream store in Winnipeg’s St. James neighborhood reminds customers to stay away until the first day of the season.

On Sunday, Sargent Sundae reopened, serving cones, gusts and shakes in an unconventional way.

It’s a little warmer on opening day than in previous years as it came later than usual, said store owner Andrew Dusessoy.

Due to the COVID-19 pandemic, existing provincial public health ordinances have shut down non-essential businesses and limited public gatherings. Restaurants and bars were scheduled to close on April 1, except for delivery services and takeout.

Businesses that continue to operate must ensure that customers can maintain their separation. Orders were extended last week and are currently expiring May 1.

Stickers stuck to the floor outside the Portage Avenue store mark every two meters so people know where to wait while keeping their physical distance.

“This is the best place in town for ice cream,” said Brad Goodman, who made a pit stop as he passed the dozens of people in line.

Brad Goodman is ready to devour his first Sargent Sundae purchase of the season. (Walther Bernal / CBC)

The store usually opens for customers to enter the establishment to check the menu, place their order and wait for pickup.

Now they are told to stay outside and the attendants work from the inside.

“People love it. They like the idea that we can meet them at one door and drop the ice at another door, without any contact with anything, “said Dusessoy.

“I don’t think people have a problem with that right now. It was still pretty quick, and everything is not too bad, “said Dusessoy.


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