With the official release of Quibi last week, the overwhelming criticism of the new mobile video service was that – despite the fact that there was a ton of content with a ton of star power behind – the product was frustrating limited in terms of streaming avenues. Everyone wanted it on their TVs even though Quibi repeated to us several times was not included in the app’s forecast. But now the CEO of the company says that Quibi is working on a feature that would allow users to broadcast streams on devices other than mobile.
The whole Quibi schtick is a high production value, short videos of 10 minutes or less that can be watched on the go or during the intermediate moments when you have a few minutes to spare. Its Turnstyle technology suits it perfectly: any episode can be viewed in landscape or portrait without disturbing the image quality or reducing the videos to barely visible postage stamps. In other words, on-the-go viewing is essentially the entire point of service. But at the moment, that doesn’t make much sense to users who are probably watching from home.
IOS users can technically stream to larger screens with an iPad, although this is the iPhone version of the app and not a native version for iPad. Before the launch, Quibi told Gizmodo that he “would listen to our users after the launch to find out how and where they would like to consume Quibi shows.” Now Quibi is accelerating a casting feature which, according to Meg Whitman, CEO of Quibi, was already in the works, but which the company will “speed up” due to Covid-19.
G / O Media can receive a commission
“We’re talking to the engineering team – we always planned to broadcast on your TV – so let’s see if we can speed that up in the engineering roadmap,” Whitman told CNBC. Squawk on the street. “We will get there eventually but it was never part of the launch. If we were aware [covid-19], maybe it would have been. “
Whitman had already said Variety that the service would eventually take over the broadcast, although the timing of the feature is unclear. Quibi did not immediately return a request for comment.
In any event, although the service is currently limited to mobile, Whitman told CNBC that the service saw 1.7 million downloads in the first week, which is certainly much better than the meager 300,000 downloads estimated to have been downloaded the first day. If Quibi gives people more options to watch, except on a screen that is a few inches, very bingeable after all, bite-sized episodes may have a chance of winning us over.