Lululemon apologizes after former employee’s Bat Fried Rice shirt

0
130


Lululemon apologized after a former artistic director of the company promoted a racially offensive T-shirt that linked the coronavirus to the consumption of “bat fried rice”.

The shirt – called the Bat Friend Rice Tee – was designed by Californian artist Jess Sluder. It depicts an image of a traditional Chinese takeout box and chopsticks with bat wings and the words “No thanks” on the sleeves.

A link to the product was then shared on the Instagram page of Trevor Fleming, who worked at the time as artistic director for Lululemon.

Sluder has promoted the shirt as part of its range of “limited edition warranties”.

“Where did COVID-19 come from? Nothing is certain, but we do know that a bat was involved, “wrote Sluder on Instagram.

Images of the t-shirt were shared on social media, many calling on Lululemon to take action against their employee for the promotion of the product.

In a statement, Lululemon said he “takes matters like this extremely seriously.”

“The t-shirt design is not a lululemon product. We apologize that an employee was affiliated with the promotion of an offensive t-shirt, and we take this very seriously, “the company said.

“The image and the publication were inappropriate and inexcusable and we do not tolerate this behavior. We acted immediately and he is no longer an employee of lululemon. “

The t-shirt has since been removed from the Sluder website.



LEAVE A REPLY

Please enter your comment!
Please enter your name here