Mark J. Terrill / Associated Press
LaVar Ball has new ground for NFL and NBA prospects – sign with Big Baller Brand and get 40% of the revenue from their merchandising sales.
“The guys I want to be involved with, I want them to believe in themselves,” he told TMZ Sports. “So I would give them 40% of the profit from what they do. “
“I’m not going to give them the $ 10 million deal over five years,” he added. “Because everyone says,” Oh, he’s dropping $ 10 million! Like, no, if you really believe in yourself and you’re going to be the owner of a franchise, you’d rather own it. ”
The risk for athletes, of course, is that not only will they bypass the money in advance, but they may miss participating in the merchandising game with more established companies like Nike or Adidas. This would include both guaranteed cash flow and reduced earning potential, even with a 40% revenue share on sales.
And the first series of shoes from the Big Baller brand did not end so well for the company, Lonzo Ball even admitting in 2019 that his sneakers were of poor quality – another factor that athletes must take into account.
So this is an intriguing selling point, no doubt, but for athletes that carries huge risks.