Back in January, the 55-year-old man Hello great britain The host imitated the Chinese language by making fun of the advertisement for the milk of the grandson of Queen Peter Phillips.
In doing so, he took it upon himself to imitate the voiceover on the advertisement, saying, “I don’t know the Chinese for‘ I only drink … “What’s that called? Ching chang cho jo. “
In addition to the comments, Ofcom has received more than 1,600 complaints, but will not continue the case.
In a statement, they said, “It was legitimate for Piers Morgan to question Peter Phillips’ decision to appear in an advertisement for Chinese state milk and to use satire and ridicule to do so. “
The statement continued: “However, part of Piers Morgan’s mockery included three attempts to imitate the Chinese language, including using the expression” ching chang “. As ITV himself recognized, this phrase is recognized as a racist trope aimed specifically at people of Chinese heritage.
“Our recently published research indicates that the public is particularly concerned about content that is discriminatory. In our view, the use of the expression and its variants could potentially be particularly offensive to viewers. “
At the time of the comments, Morgan co-host Susanna Reid said, “You can’t say that,” before adding: “Getting the mickey out of foreign languages is more like the 1970s.” Then she asked, “Don’t you realize the kind of awakenings we live in? “
He replied to his co-host: “I can’t repeat what they say in the ad. I can not speak Chinese! I’m trying to imitate the wording of this ad. “
Referring to these interjections, Ofcom added, “We accepted that it was an attempt by Susanna Reid to point out that some viewers would find her imitation offensive.
One of the first to criticize Morgan at the time was John Barnes, a former footballer from Liverpool and England, who wrote on Twitter: ” Just saw @piersmorgan sure GMB making fun of Chinese people about the way they speak, what are the chances of him not being criticized … there is an example for Laurence Fox of white privilege. ”
To which Morgan replied, “I was laughing at a member of the British royal family appearing in an advertisement for Chinese state milk, not Chinese.”
While someone else added, ” Oh @piersmorgan you dig yourself a hole man. Why are you making fun of the Chinese language on live TV? tut tut #GMB.”
But while jumping to the defense of Piers, another commented: ” Let’s make it clear that making fun of the Chinese people about the way they speak is perfectly fine. I’m sure they would make fun of the Geordies and the Scousers. This is very fun. ”
Two months after the incident, ITV said in a statement: ” GMB is known for her lively and robust discussion of the news agenda and recently covered the appearance of Peter Phillips in an advertisement for Chinese milk.
“The discussion centered on the opportunity for members of the royal family to approve products abroad in this way, and was live and scriptless. Piers Morgan’s comments, and his imitation of the Chinese language in advertising, was a spontaneous reaction to the advertisement. “
“These comments were intended to make fun of a member of the royal family and were not intended to make fun of or disparage the Chinese people, their language or their accent.
“ITV regrets any infraction that Piers’ comments may have unintentionally caused. “