Why did the Rams feel the need to change the logo?
Well, the Rams are still working on finding their own identity – and a market – after returning to Los Angeles after spending 21 seasons as the St Louis Rams. They will also be playing in a new house, SoFi Stadium, next season (if Covid-19 allows it), making it the perfect time to switch brands. Also, let’s not forget that a new logo means an opportunity to sell full trucks of updated goods at a high price. In the NFL, money is a contributing factor in almost every decision.
So when did things start to go wrong?
Almost immediately. First, images of a ram hat made by New Era for the next project leaked online to almost universal disgust. At the time, the Rams said it was a rejected design and echoed the opinions of their fans. “This is not a hat I would buy or we would ever want in the market,” said Kevin Demoff, director of operations for the Rams, adding that “it was a terrible introduction to our leadership, but there is nothing we can do about it.” do it how it happened. “
I guess things got worse …
They did it. On March 23, the Rams officially launched their new colors and logo: navy blue and light gold are gone, replaced by royal blue and solid gold. The updated logo featured a white “LA” overlaid on a blue background with the added touch that the capital “A” was pushing what was supposed to be a golden ram’s horn. The colors weren’t so much at stake, it was the logo that had become the target, essentially, of the whole world of sport over the next few hours.
Was the logo really that bad?
It could be argued that the mockery was disproportionate to the defects. It was likely that any redesign would have been doomed to a series of jokes since there was little else in the world of sport at the time. That being said, yes, it was really damn bad, especially since the “horns” of the logo looked exactly like a capital “C”, which gave the whole thing, at first glance, like a logo for the Los Angeles Chargers. The number one goal of any logo should be to avoid pretending that you are playing for another team. And it’s even worse when this team happens to be your city rivals in a market that many don’t think they can support two franchises in the first place.
What were the other criticisms of the logo?
Many people have made the non-inaccurate statement that it looked like “a morning news logo”. SB Nation commemorated it with a title that called it a “horrible Dollar Tree-ass logo”. Eric Dickerson commented, “Someone said it looked like a penis. It made. “
Wait, isn’t Eric Dickerson working for the Rams?
He does! The former Rams ball carrier is the team’s vice president of business development and does not care about the new logo. In response, Dickerson posted that he “has reviewed your comments regarding our new logos and shares your disappointment. I will speak with the teams on our behalf. He also shared an alternative design created by a Rams reminder club.
Was there a response from Demoff?
Well, you can’t say he doesn’t know the response from the fans. In fact, he claimed that if the Rams raised more than $ 2 million in a virtual coronavirus relief telethon, he would read the top 10 average tweets on the redesign. They finally raised $ 2,045,000, so you would think it would happen.
Will the team keep the logo?
We will see. While there is already an online petition to force the team to change the logo, Demoff seems confident that fans will just get used to it: “I think this is a change that our fans will know and love about over time. Perhaps he is right. There is a backlash almost every time a team makes a bold change and the fans usually adapt. Heck, even Gritty met with derision when it was introduced and he has become one of the most beloved mascots in the sport. (Note: this may be due to the fact that there are very few mascots tolerated, let alone “loved”, but nevertheless the previous sentence is at least technically true.)
Is there anything positive to be gained from all this Rams debacle?
What does old Oscar Wilde say about the only worse thing than the one we’re talking about? Since the move to Los Angeles, the Rams have been pretty anonymous, which is quite an achievement given that they made the Super Bowl last year (although, given everything that has happened since, it looks like decades ago). Although playing in a new stadium could change their fortunes, they had problems with supporters of opposing teams ousting their own. One day, they were the biggest subject of sport. What if it wasn’t related to football? At this point, they will take it.