Facebook and Google forced to share advertising revenue with Australian media | Media

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Facebook and Google to be forced to share advertising revenue with Australian media after treasurer Josh Frydenberg instructed competition watchdog to develop mandatory code of conduct for digital giants amid sharp decline advertising caused by the coronavirus pandemic.

In response to the December digital platforms survey, the federal government asked the Australian Competition and Consumer Commission to develop a code between media companies and digital platforms, including Google and Facebook.

The code was to oblige companies to negotiate in good faith on how to pay the media for the use of their content, to notify the media in advance of changes in algorithms that would affect the ranking of content, to favor the content from original sources in the search page results and share data with media companies.

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