Every May 4 is Star Wars Day, because you can say, “May the 4th be with you” and it sounds like “May the force be with you”. Star Wars Day 2020 is going to be special for many reasons. It will be the first May 4 since the end of the Skywalker saga with The rise of Skywalker. Disney + plans a Mandalorian documentary and moved the season finale to Clone wars in the 4th. Oh, and Disney could sue you for tweeting # MayThe4th now.
Disney + tweeted a preview of their Star Wars Day plans, and they included a legal warning. They’ve since clarified what they meant, but some fans were concerned that the mouse would now have control over anyone who tweeted # MayThe4th.
Disney + solicited memories of “Star Wars” for # MayThe4th.
On April 27, the official Disney + account asked fans to share their favorite Star Wars memories for Star wars day. It seemed pretty harmless.
They got over 3000 responses with some heartfelt memories, but mostly from people angry at the trilogy afterwards.
The next tweet took all the fun out of the “Star Wars” day
Disney + followed their Star Wars Tweet of the day with not so fine characters. It turns out that Disney wants the rights to the # MayThe4th tweets.
This Twitter user mocked Disney’s attempt to legally own a hashtag. “My favorite memory of Star Wars should be when Disney tried to legally claim every tweet on Twitter that used a particular hashtag,” they wrote, adding “# MayThe4th”.
Filmmaker Phil Lord, co-director of Lego movie and 21/22 Jump Street disapproves of Disney’s tactics to monopolize Star Wars Day too.
This user gave them a lick. “You cannot * use * a hash tag that you have not started and which does not consent to an EULA, you are absolute IP ghouls,” he wrote before swearing.
This user dragged Disney’s controversial copyright story into it. ” # MayThe4th remind everyone that Disney has effectively destroyed the operation of copyright law so that it can milk franchises for hundreds of years while creating a scenario where small content creators see their livelihoods threatened for excerpts from songs and movies, “wrote” Walt “@_watsu.
Don’t worry, it’s always safe to tweet # MayThe4th
There was enough confusion that Disney + added a third tweet to their # MayThe4th thread. It turns out that the legal disclaimer only applies to direct responses to their Star Wars Tweet the day using the hashtag.
It is clear that Disney + is planning some sort of compilation of tweets. That hardly seems to be worth the bad buzz it generated. Many advertising campaigns use tweets. Posting that any response gives Disney ownership of this tweet is a bit extreme. Normally, marketing companies contact the authors of a tweet and ask for permission to use it.