Disney Plus registers 50 million subscribers in 5 months

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“This bodes well for our continued expansion,” said Kevin Mayer, president of Disney streaming, in a statement.

Last month, Disney introduced the service to eight European countries and India, operating on a deployment schedule set last year. Mayer said Disney Plus will arrive in Japan and Latin America by the end of the year.

Analysts say the coronavirus pandemic has most likely helped Disney Plus to keep existing subscribers and attract new ones, while parents are looking for ways to keep children confined to their homes. Disney Plus, which offers films and shows from the Disney, Marvel, Pixar, “Star Wars”, National Geographic and “Simpsons” universes, also benefited from a low monthly cost – $ 7 for those who pay full price – and zealous marketing. An exclusive Disney Plus offering, “The Mandalorian”, a live action series “Star Wars”, was a resounding success.

Disney’s shares rose about 7% on Wednesday afternoon, thanks to the number of subscribers.

The pandemic has hit Disney, which has lost about $ 70 billion in market capitalization since early February. With its cinema, theme park, television production and stationary merchandise activities, Disney has cut executive salaries by up to 30%; effective April 19, the company will begin to lay off essential workers.

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