Disney Plus has exceeded 50 million subscribers, more than 22 million since the last time Disney released figures two months ago.
The new Disney subscriber numbers follow a series of international deployments, including the United Kingdom, India, Germany, Italy, Spain, Austria and Switzerland. Although Disney Plus has delayed launching its service in France due to the government’s fear of putting too much bandwidth pressure on it, the app is now also available there. Disney previously reported that it had 28 million subscribers in an earnings call with investors in February.
In comparison, Netflix has 167 million subscribers worldwide, just under a third of Netflix’s total subscriber base. Hulu, the other Disney streaming service, has 30 million subscribers. Hulu only operates in the United States, however, and Disney plans to deploy internationally starting in 2021.
“We are very pleased that Disney Plus is resonating with millions of people around the world, and we believe this bodes well for our continued expansion across Western Europe and Japan and throughout Latin America later this year” , Kevin Mayer, Disney- consumer sales manager, said in a press release. “Great storytelling inspires and uplifts, and we are in a unique position to be able to offer a wide range of entertainment rooted in joy and optimism on Disney Plus.” “
Disney’s chief financial officer Christine McCarthy noted in a February investor call that Disney expects most of its future growth to come from international subscribers. The company also expects an increase in domestic subscribers around the premiere of the highly anticipated series from Marvel and Lucasfilm. The falcon and the winter soldier should be presented in August, with WandaVision in December, and The Mandalorian back for a second season in October.
Disney Plus has also experienced a wave of activity in recent weeks. Frozen 2 and Forward were brought to the streamer at the start. Artemis Fowl, originally scheduled for theatrical release, will now debut on Disney Plus exclusively for streaming. Disney, like other studios, is looking for ways to channel some exclusive streaming releases now that people are socially distancing themselves at home and theaters are closed due to the pandemic. Executive Chairman and former CEO Bob Iger said BarronIt’s likely that more titles will be released soon at Disney Plus.