The Juventus superstar, 35, agreed last week to take a pay cut as part of his club’s cost reduction amid the ongoing coronavirus pandemic.
A statement from the Italian champions stated that “he has reached an agreement with the players and the coach of the first team regarding their compensation for the remaining part of the current sports season”.
“The agreement provides for the reduction of the compensation by an amount equal to the monthly payments for March, April, May and June 2020. In the coming weeks, personal agreements with the players and the coach will be finalized, such as the requires current regulations. “
However, this should not slow down the growing personal wealth of the Portuguese captain.
Ronaldo’s on and off field gains will soon see him join the sport’s exclusive billionaire club – currently comprised only of boxer Floyd Mayweather and Tiger Woods.
In 2019, Ronaldo transported £ 88 million ($ 109 million) as the second highest-paid player in football – behind longtime rival Lionel Messi – according to Forbes.
A staggering £ 52 million ($ 65 million) comes from his contract with the Bianconeri – although taxed at 43%.
But it’s out of the field where Ronaldo is making more money than ever; last year he made £ 36 million ($ 44 million) from commercial projects.
And after exchanging Spain for Italy in 2018, he goes further in his commercial transactions, with revenues of Tag Heuer, Nike and his own brand CR7 which amount to millions, but each is only subject to at a single flat tax of just under £ 100,000.
The commercial value of Ronaldo generates mega-funds for his sponsors via his many subscribers on social networks.
According to Business Insider, the top scorer in the Champions League earned 30% more on paid Instagram posts (£ 39 million) in his first season at Juventus than his net salary (£ 30 million) of the club.
Everyone, including the Serie A side, feels the “Ronaldo effect”.
The shares in the Italian champions reached unprecedented levels in the three months following his signing of £ 88 million in 2018, almost doubling in value.
A performance in the 2018-19 season – his hat-trick against Atletico Madrid in the second round of the Champions League – directly resulted in a 24% increase in the share price.
Even now, after having dropped considerably in the midst of suspension from football during the coronavirus crisis, they remain comfortably above their position before his arrival, while the club itself has experienced enormous marketing growth around the world – largely thanks to its association with its number 7.
As such, it’s no wonder he is so sought after for product advertising and paid so well for it.
On Instagram, Twitter and Facebook, Ronaldo has 420 million followers and each published post brings in around £ 900,000.
And, quite simply, as his followers on social media have continued to grow, so has his earning power, both for himself and for those to whom he represents or is attached.
Forbes ‘ Sports money analyst Christina Settimi said last week: “With the extra $ 45 million (£ 36 million) he is making as a billboard for walking, launching from head to toe products for Nike and its CR7 underwear, shoes and cologne line, Ronaldo may still earn $ 91 million (£ 74 million) a year to keep his place among the highest paid in all sports, and still become the third active athlete to break the $ 1 billion (£ 800 million) mark in career earnings at the end of this season. “
This is part of the reason Ronaldo has embraced social media – including Instagram – so much in the past few years, giving fans a behind-the-scenes look.
As the number of followers has increased, so has the number of more personal messages, whether it’s showing the efforts he makes for his job or simply relaxing with his family.
Ronaldo’s Portugal teammate Jose Fonte said Thursday that he “left the door open” for a return to his former club Real Madrid.
“It’s clear that he loves the club itself, it’s one of the biggest clubs in the world, if not the biggest.
“He left many, many friends there and he always left the door open. So I wouldn’t be surprised if he returns to Real Madrid. “
However, a return to the Santiago Bernabeu makes little sense.
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Madrid’s linchpin to recruit younger players since its release suggests that a comeback is a non-move on their part.
Financially, it would also cost Ronaldo dearly; given his own Spanish tax laws – which he had previously faulted, ultimately paying a fine of £ 17 million – he would face much higher taxation on his income.
Woods became the first sports billionaire while still competing in 2009.
Undefeated boxer Mayweather joined him in 2017.
Now, despite the uncertainty surrounding sport in the midst of the global coronavirus pandemic – and having donated more than £ 1.5 million with its agent, Jorge Mendes, to help hospitals in his native Portugal – this is not only a matter of time until Ronaldo joins them.