The coronavirus has had a devastating impact on China’s steadily growing smartphone industry, but there is reason to hope … it is showing signs of life again. Obviously, the COVID-19 pandemic disrupted the sale of smartphones, which would have caused one of Apple’s worst months in February in China… with only half a million iPhones sold at 1.4 billion people. This small amount is due to 3 factors – a reduction in supply due to factory closings, the closure of retail stores and of course … the loss of lasting income for Chinese citizens. A survey of 1,300 smartphone owners found that 37% were delaying the purchase of a new one and 32% were delaying the upgrade to 5G … which was widely expected in 2020. Compare that to 40% who replied that they had delayed the purchase of cars, furniture and household appliances as well… it is fair to say that smartphones are grouped in the expensive items category at the bottom of the list of people’s purchasing priorities. On the positive side, sales rebounded slightly in March… the total of all companies’ cellphone shipments increased by 3 times compared to February. Apple shipped almost 5 times more units … but overall smartphone sales were still down 20% in March from 2019. Obviously, it could be worse, and with China being the first country to be blocked… it is hoped that it may be the first to rebound.
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