Coronavirus Made Amazon a Public Service – So We Should Treat It Like It | Wendy Liu | Opinion

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AAmazon is always “the first day.” Founder Jeff Bezos coined the phrase at the start of the business, and is now deeply embedded in corporate culture: it has appeared in every letter to shareholders since 1997 and even adorns the building in which Bezos works. As technology journalist Alex Kantrowitz writes, “the first day” means “invent like a startup” – a call for continuous improvement and innovation. The dynamism is there; complacency is out. For Bezos, “second day” is another name for death.

However, it does not always make sense to take the self-description of the business at face value. However, given the astounding speed and scale of Amazon’s growth, it is reasonable to think that its “first day” mentality has something to do with its success. Since its inception in 1994, Amazon has become one of the most valuable companies in the world, with a market capitalization of just over $ 1 billion at the time of writing.

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