The production of Corona beer is now suspended because it is considered a “non-essential activity”.
Grupo Modelo, the company that produces Corona beer, announced the Twitter On Thursday, it will stop brewing drinks from Sunday after the Mexican government declares the breweries non-essential. The brewer, owned by Anheuser-Busch InBev, said it was already cutting production.
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On Tuesday, the Mexican government declared a health emergency, ordering the suspension of all non-essential activities until April 30 to prevent the spread of the coronavirus. The number of confirmed COVID-19 cases in the country exceeded 1,600 on Saturday, with at least 60 deaths, reports Johns Hopkins University.
In its announcement, Grupo Modelo appeared to argue that beer should be seen as essential under the aegis of farm businesses. The company said more than 15,000 families benefit from growing malted barley each year and 800,000 grocers depend on the sale of beer for about 40% of their income.
Grupo Modelo said it had followed strict safety and health measures and would be ready for 75% of its staff to work from home to “guarantee the supply of beer” if the government changes notices and confirms that beer is an essential agro-industrial product.
The brewer also announced that it was donating 300,000 antibacterial disinfectants made from beer – a trend that is gaining popularity among distilleries. He plans to announce new actions to contribute to relief efforts in the coming days.
At the start of the pandemic, some consumers mistakenly associated Corona beer with the virus, with more Google searches for “Corona beer virus” and “Beer virus”. And according to a survey, 38% of American beer drinkers said in late February that they would not buy Corona “under any circumstances” at the moment – but among regular Corona drinkers, only 4% said the same.
However, 14% of Corona drinkers admitted that they would not order the brand in a public place, according to the survey. At the time, 16% of beer drinkers surveyed did not know if Corona beer was linked to the virus.
However, Constellation Brands, which oversees the company’s beer in the United States, said sales were unaffected by the virus, reports CNN. “We think consumers as a whole understand that there is no connection between the virus and our beer / business,” a Constellation Brands spokesperson told CBS MoneyWatch in late January, well before the virus only hits the United States.