The Corona beer brewer has suspended production due to the coronavirus pandemic.
The lager brand – whose unfortunate name made it a punchline during the health crisis – will not be produced after Mexico considers it non-essential.
The Grupo Modelo brewery has said it is cutting operations to the bare minimum under orders from the Mexican government.
However, the company has suggested that it could continue brewing beer if its operations were considered farming, which is allowed.
Corona beer – pictured here on a shelf in Thailand last month – suspends production due to the coronavirus crisis in Mexico
Grupo Modelo, which also has other export brands, including Pacifico and Modelo, said it would complete the suspension in the coming days.
The brewery will reduce its operations to a level where they could resume once the suspension is lifted, explains Grupo Modelo.
The company said brewing could continue “if the government sees fit to issue clarifications confirming beer as an agro-industrial product.”
“We are ready to execute a plan with more than 75% of our staff working from home and at the same time ensuring the supply of beer,” said a statement.
Agriculture and food production are among the key sectors that are still allowed to operate under the orders of the Mexican government.
Non-essential activities were suspended for at least the month of April to slow the spread of the coronavirus.
The other major Mexican producer of Heineken beer – which makes the Tecate and Dos Equis brands – could also stop operating on Friday, Mexican media reported.
The northern state of Nuevo Leon, home of Heineken’s Mexican operations, said Wednesday it would stop distributing beer, causing panic purchases.
Police officer and volunteers patrol closed beach in Baja California, Mexico earlier this week as country shuts down non-essential activities
Mexico has so far recorded more than 1,500 confirmed cases of coronavirus and 50 deaths.
Constellation Brands, which sells Corona in the United States, said in February that sales had remained solid despite the label’s obvious drawbacks.
But the company suffered a separate blow last week when plans to build a $ 1.5 billion brewery on the US border were rejected in a referendum.
The factory was already two-thirds complete, but the Mexican government said it would not issue operating permits after the vote.
Mexico’s deputy health minister said yesterday that there are no plans to close the borders as the death toll in the country increases.
“There is no plan, because there are no plans to use the border closure mechanism as if it were a useful mechanism to control the epidemic,” said Hugo Lopez- Gatell at his regular evening press conference.
“Although the general public expects that a physical barrier can be put in place against epidemics, there is no scientific and historical demonstration that these types of measures are useful. “