Codemasters Adds “Stay Home Save Lives” Message To Rally Game – Esports


Codemasters added “Stay Home Save Lives” messages to its DiRT Rally 2.0 game to increase public safety amid the coronavirus crisis.

With nearly 48,000 COVID-19 cases in the UK, the government has stepped up its instructions to keep all citizens at home outside of essential travel or work.

To help get the message out, UK players playing the Codemasters DiRT Rally 2.0 title will now see roadside banners with the Public Health England slogan “Stay Home, Save Lives”.

“We realized that the technology in our games, which allows banners to be updated remotely in the virtual environment, could be reused to help the communication effort on coronaviruses,” said the vice president of Codemasters business development, Toby Evan-Jones.

“This week, thanks to a collaboration with Bidstack Group PLC [providers of the ad-replacement infrastructure], we started broadcasting a version of England Public Health’s Stay Home Save Lives message in DiRT Rally 2.0.

“It’s great to see conversations going on in our community. “

Codemasters hopes to extend this messaging beyond the UK to help coronavirus prevention efforts worldwide.

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This is because more and more companies and motorsport figures have offered resources and services to help fight COVID-19.

Former McLaren CEO Ron Dennis has contributed £ 1 million to a new initiative to provide meals for frontline NHS workers, while the LMP2 World Endurance Championship team Jota Sport has produced his first batch of 3D printed masks to be donated to Guy’s and St Thomas’ NHS Foundation Trust in London.

Last month, Codemasters released the DiRT Rally 2.0 game of the year edition, which includes 81 rally and rallycross cars and 26 locations.

It offers content under official license from the World Rallycross Championship, as well as bonus content centered on the 1995 world rally champion Colin McRae.

The bonus content includes 40 scenarios of varying difficulty through the stages of McRae’s career from the 1980s to the 2000s.

For more Esports, go to Motorsport games to discover the exciting virtual racing products from the Motorsport Network.


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