Club chief sends start message as he confirms West Brom’s exit


Steve Hopcroft has confirmed his departure from West Brom today.

The Albion Academy’s recruiting manager, who has been with the club since 2006, is expected to find Mark Harrison and join rivals Aston Villa.

BirminghamLivereported last month that Hopcroft had resigned and would leave the club after 16 years.

Hopcroft’s time with Albion was a success; working alongside his large scout team, he helped oversee the development of people like Izzy Brown, Rekeem Harper, Kyle Edwards, Nathan Ferguson, Saido Berahino and Morgan Rogers, to name a few.

He is the last player in the youth organization to take his leave in recent months, after Harrison, Mike Scott and Michael Appleton.

In a farewell message, Hopcroft said goodbye and paid tribute to his team, who he says must have a lot of credit.

“After 14 years @WBA, I finally say goodbye,” Hopcroft tweeted. “I loved every minute of it. Met and worked with great people.

“I want to thank the young players and parents for choosing @WBA, but especially our dedicated academic scout team. They are the secret of our success. It was my pleasure, guys. “

Current Baggies Academy director Richard Stevens, who joined the Coventry City club in October, will play an important role in the replacement of Hopcroft, alongside sports and technical director Luke Dowling and general manager Mark Jenkins.

In addition to Hopcroft, the leader of the U23 currently has no permanent occupants; Deon Burton has overseen things since Appleton left for Lincoln City earlier in the season and has also done a great job.

Both roles will now be in the spotlight during this period without football.


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