Atlanta Falcons unveil new uniforms sooner than expected after leaks

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Although they originally intended to unveil their new uniforms on April 14, the Atlanta Falcons did so early Wednesday morning after an unexpected leak revealed the look a week earlier.

This marks the first uniform design in 17 years for the Falcons, who have worked with the NFL, Nike, current and former players, and the Atlanta community to create the new look.

“We have taken a fan-based approach to collecting design comments and suggestions and modernized the look of our team and our brand,” Team president Rich McKay said in a statement.

The new Falcons uniforms prominently display the abbreviation “ATL” on the chest as well as a new digital font that matches the updated franchise wordmark. The jerseys are much simpler than the previous iteration, with the main team logo on the sleeves and a modernized size panel that mimics the design in the wing of the logo.

There are three new uniforms and three new pairs of pants, with an all-black set serving as the primary home uniform. The all-white uniform will be the look of the main Atlanta highway, while a red to black gradient uniform will be worn as an alternative.

The Falcons can change from time to time, of course, by wearing white pants at home, black pants on the road or red pants in either situation.

The red to black “Rise Up” uniform is without a doubt the most discordant part of the Falcons update, but aims to pay tribute to the next generation of fans and “offers a new representation of a city in constant increase. “

The new matte black helmets, meanwhile, feature a 30% larger logo with a chrome outline and a complementary silver mask – something Atlanta has not worn since the 1983 season when the team was still wearing helmets red.

“We have stayed true to our roots by keeping our colors and the Falcon bird intact – which makes it even more visible than ever but by offering a more modern design that reflects our team, our fans and this big city”, owner and Team CEO says Arthur Blank. “Black has been part of our history since 1966 and our fans and players have asked us to bring it back. The nickname “ATL” is known around the world and we now wear it with pride as our badge of unity, diversity and unity. Something our world needs most, especially in these difficult times. “

Finally, the 1966 return uniform remains in rotation, but with a little twist.

The Falcons wore the uniform – which originally included a red helmet – with the shiny black helmets of the 1990s because of the NFL’s only helmet rule. As a result, the return uniform will now be paired with the aforementioned matte black helmet, but the mask will have gone from silver to black on these occasions.

“I couldn’t be more thrilled to see this look marry,” said head coach Dan Quinn. “Not only will the players be happy, but I think our fans will be happy. I know the head coach is. In this difficult time for so many people, we hope this new look will give our fans something to look forward to. “

Photos via the Atlanta Falcons.

Andrew Lind

Andrew Lind is a writer and photographer beaten in Ohio State football at the Buckeye Sports Bulletin; founder of the Ohio State Uniform Database; and the NCAA and NFL editor on SportsLogos.net. Follow him on Twitter at @AndrewMLind.

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