Lost in the madness of massive Disney news this morning – but not on my Twitter feed – was the fact that Kenneth Branagh“S Artemis Fowl skip theaters and head straight for Disney +. This is a big deal for a $ 125 million film, although it makes sense for several reasons.
For starters, there has always been a lack of authentic excitement for Artemis Fowl compared to other famous Disney movies. This does not mean that Eoin ColferThe book series has no fans, because yes. He’s a popular character for kids, like Percy Jackson. But industry observers have long suspected Artemis Fowl suffer the same cruel fate as Ava DuVernayThe adaptation of A wrinkle in time, so rather than paying for a full-fledged theatrical marketing campaign, Disney made a wise decision to cut its losses and stream it.
Of course, the trash can of a company is the treasure of its streaming arm, and this decision should be seen as a big victory for Disney +, which came out of the fire with The Mandalorian, but has been surprisingly light on new releases since. Now, I don’t think people will start subscribing to Disney + to watch Artemis Fowl, I’m not planning to watch this movie myself either, but the kids will be happy to watch it at home, and their parents will be too happy to get their money’s worth. The service needs original content like this to grow and is far too dependent on its library. With the scheduled launch of Quibi next week and the launch of HBO Max in May, now is the time for Disney to make big changes to its streaming service, even if Artemis Fowl doesn’t turn out to be a streaming sensation like Tiger king.
Artemis Fowl was originally scheduled to open on August 9, 2019 before Disney installs it next May, where it would have faced stiff competition at the summer box office. Movie stars Ferdia Shaw as a teenage genius who comes from a family of criminal brains and travels on a quest to find his missing father. Oscar winner Judi Dench co-stars alongside Josh Gad and Colin Farrell.
“With audiences largely unable to attend movie theaters in today’s environment, we are delighted to offer the premiere of Artemis Fowl on Disney Plus, “said Disney Plus president Ricky strauss. “Director Kenneth Branagh and his dramatic cast take viewers into the fantastic and fantastic world of the beloved book, which fans have been waiting for years to come to life. This is great family entertainment that perfectly complements the Disney Plus summer range. “
Artemis Fowl joins Universal’s Trolls World Tour and Paramount Lovebirds as the only films to give up a theatrical release in favor of a streaming premiere. the Trolls next goes to VOD, while Lovebirds was sold to Netflix. And now all eyes are on Warner Bros. Christopher nolan“S Principle. To watch the Principle trailer, click here and for a list of the best animated films on Disney +, click here.