In recent memory, the likes of Ross McCormack and Scott Hogan – which cost £ 24 million combined – have been shocking.
From Nicklas Helenius to Jose Angel Crespo, some transfers just don’t make sense.
Here we have listed a dozen players that supporters may have even forgotten wearing the famous burgundy and blue of Aston Villa.
We have tried to keep it as high as possible, including some foreign imports that worked wonders before they moved to B6.
Stefan Beinlich, 1991-1994
Big Ron signed German duo Stefan Beinlich and Matthias Breitkreutz in 1991, but the first one would make a better impression.
Beinlich, a former midfielder, scored a consolation goal in a 5-1 scraping by Newcastle United before leaving in 1994.
Now 48, the former German international is currently the director of the academy of the former Hansa Rostock club.
Frank McAvennie, 1992
Another Atkinson signature here – and it was a huge name at the time given McAvennie’s notable antics at West Ham and Celtic.
The Scotsman signed a free contract in 1992, but with Dalian and Deano entering into such a partnership, McAvennie returned to Parkhead.
Dariusz Kubicki, 1992-1994
Now here is an obscure footballer for you, Dariusz Kubicki, limited 46 times by Poland.
The right-back was signed by Legia Warsaw and made 25 appearances at Villa Park before making a name for himself in Sunderland in the northeast.
Kubicki, who also played for the Wolves, now runs Olimpia Grudziadz in Poland.
Nii Lamptey, 1994-1995
The Ghanaian was a star PSV player at the time, but instead chose to sign a loan agreement at Villa Park.
Lamptey, however, was unimpressive and only made a Premier League debut before signing for Coventry for £ 150,000 a year later.
Najwan Ghrayib, 1999-2001
Signed for £ 1 million under the then boss, John Gregory, the Israeli defender only made six appearances in two years at Villa before returning to his homeland.
Didier Agathe, 2006
Agathe was a cult hero at Celtic and it was his former boss Martin O’Neill who returned in 2006.
The best days of the French side-back were behind him, with Agathe making only six substitution matches before retiring from the match.
Phil Bardsley, 2007
A January loan signed by Manchester United at the time, a young and energetic Phil Bardsley made 13 appearances in B6.
The right-back would then be very present for Sunderland before moving to Stoke City and, finally, to Burnley where he still plays today.
Habib Beye, 2009-2012
Villa paid Newcastle United just over £ 2.5 million for its then skipper, and much was expected from the cultivated French side.
Beye made 11 appearances in her first year and was sent off to West Ham in a 2-1 loss.
The Senegalese international left for Doncaster Rovers in 2012.
Robert Pires, 2010-2011
Bobby Pires signed a six-month contract in November at the age of 37.
The Invincible had been dropped by Villarreal and trained at Arsenal before Villa chief Gerard Houllier signed it.
Pires made his debut at Villa Park early on against Arsenal on November 27, before being taken off at halftime.
The Frenchman would make 12 appearances in burgundy and blue – scoring once – before calling time to his decorated career.
Jermaine Jenas, 2011
Jenas arrived on Tottenham loan the same day as Alan Hutton, but it was the Scots who would become a hero of Holte End.
Once described as a teenage sensation, Jenas only played three times for Villa and made only one start in the 1-0 loss to Manchester United.
However, he suffered a tear from Achilles, which excluded him for six months and his loan contract was therefore abruptly terminated.
Brett Holman, 2012-2013
A free AZ signing in Holland, great things were said about Australian winger Brett Holman when Paul Lambert recruited him.
But what stinks this deal has turned out to be, however, with Holman struggling to live up to the hype.
The Bankstown man made 30 appearances in his one and only season at Villa Park and scored twice at QPR and then Norwich.
Holman later left for Saudi Arabia before discovering his career at Brisbane Roar.
Jores Okore, 2013-2015
Another signature billed with a lot of potential, Danish central defender Jores Okore was full of himself and would have refused to play for Villa when he really needed it.
The 27-year-old Dane cost Villa £ 4 million in 2013 before leaving to play European football with FC Copenhagen three years later. He is currently with Aalborg.